Google has a surprise moneymaker: people are paying for YouTube, and it’s driving $15 billion in subscriptions revenue

The eleven character YouTube video identifier (64 possible characters used in each position), allows for a theoretical maximum of 6411 or around 73.8 quintillion (73.8 billion billion) unique ids. YouTube had reported a profit of around US$15 million before being purchased by Google. YouTube gets into a contract with companies that want to sell their products globally through the site. YouTube does the task of advertisement, and in exchange, the company pays for the service.

In 2007, the basketball highlights DVD The Ultimate Pistol Pete Maravich MIX received favorable reviews from Sports Illustrated and Dime Magazine. With over $290.4 billion in AUM, the iShares Core S&P 500 ETF (IVV) is one of BlackRock’s largest ETFs. 2.1% of the fund’s portfolio is made up of GOOG shares, while 2.3% is made up of GOOGL shares, with both making up the final top 10 holdings of the fund.

  1. Because YouTube is owned by Google, the platform has been able to grow over time and add new features while continuing to have a big influence on digital media.
  2. The 18-second clip showed Karim and the team at the San Diego Zoo standing before the elephants, describing their trunks.
  3. This calculated action gave Google the opportunity to leverage YouTube’s enormous user base and cultural sway in order to profit from the increasing popularity of online video consumption.
  4. Google’s search business remains the big moneymaker of Alphabet’s sprawling empire, earning $27.2 billion for the quarter.
  5. The subscription growth is a bit of a shock as the video platform—and parent company Google in general—have historically derived the bulk of revenues from advertisers, rather than by charging consumers.

YouTube was – and remains to this day – in a separate office in San Bruno. In the video, a clearly giddy Hurley and Chen, dressed in blazers, announced the sale and thanked the community of creators. From the day the term sheet was signed to the day the deal was announced was a matter of days – Chen estimates it was five, Levine and Yu both pegged it at about a week. By early October, YouTube was close to signing a deal – but not with Google. YouTube had a meeting on the books with Yahoo for a full day of due diligence, and the plan was to sign a term sheet for an acquisition at the end of the day, according to Yu.

Head to our Just Curious section to see what else we can answer for you. The Waze app is a free navigation smartphone tool used by drivers internationally. It offers real-time alerts on traffic delays and accidents, enhanced by information from drivers using the app. Don Tapscott and Anthony D. Williams argue in their book Wikinomics that YouTube is an example for an economy that is based on mass collaboration and makes use of the Internet. The most interesting aspect of YouTube is its popularity among young cohorts. Had YouTube continued without Google, the question is whether the company would have survived, given the many copyright issues it faced back then.

Next New Networks was one of the first big purchases made by YouTube back in 2011. This company specialized in producing high-quality web series which aligned perfectly with YouTube’s mission to deliver diverse and engaging content. Google (and by extension Youtube) also owns several entities involved in technology development like AI technology company DeepMind and home automation producer Nest Labs. But those are direct acquisitions of Google rather than part of Youtube’s portfolio. It’s clear from these numbers that Alphabet Inc., along with all its subsidiaries including YouTube has made quite an impact on today’s digital world. Through its acquisition by Google and the subsequent support from Alphabet Inc.

Who Owns Youtube? Acquisition by Google

It featured a number of content creators in addition to the site’s founders and referenced user-generated media from places like YouTube. In 2006, The Wall Street Journal and The New York Times also examined content that had been placed on YouTube, paying special attention to how it affected recruitment and corporate messaging. IShares ETF products are sold by BlackRock Inc. (BLK), one of the largest asset managers in the world. With around $8.7 trillion in AUM as of December 31, 2020, the company’s primary business is the management of mutual funds and exchange-traded funds (ETFs). According to its 13F filing for the period ending June 30, 2021, BlackRock has 19.1 million class C shares, or approximately 6.0% of all existing class C shares, and 20.2 million class A shares, or roughly 6.7% of all outstanding class A shares. Another crucial development that followed this acquisition was the introduction of HD video quality options and live streaming capabilities – features that have drastically improved user satisfaction rates on YouTube.

Many people in the television industry believe that in the future, televisions and computers will merge together. In the early days, YouTube was more about creation and community than fame or money. More than 15 early creators told Business Insider about coming to YouTube before it could be a career, storming the platform with a sheer desire to express themselves. They formed a community made up of people who were used to being outsiders in their offline lives who bonded over a passion for creativity. Fidelity Investments, with a total discretion AUM of almost $4.2 trillion, is owned by the corporation.

Reasons for acquisition

Fast forward to today, and some estimate that there are tens of billions of videos on the platform! The internet environment was drastically altered when Google paid $1.65 billion in stock to acquire YouTube in October 2006. Along with giving Google a strong platform for video output, the ownership turned YouTube into a massive cultural and financial force. This calculated action gave Google the opportunity to leverage YouTube’s enormous user base and cultural sway in order to profit from the increasing popularity of online video consumption. Since the fourth quarter of 2015, Alphabet Inc., Google’s parent company, is denoted by these ticker symbols. Google claimed a 700% rise in earnings in the third quarter of 2005, primarily as a result of big businesses switching from print to online advertising in newspapers, magazines, and television.

Business model, advertising, and profits

The corporation recorded $10.492 billion in total revenue from advertisements for the 2006 fiscal year, but just $112 million in revenues from licensing and other sources. 2011 saw Google’s advertising programs provide 96% of the company’s revenue. Several Vanguard funds have Alphabet shares, including the $4.6 billion Vanguard Communication Services ETF (VOX).

Many people can create beautiful clips and effortlessly share them with the world through the YouTube content creator. Its estimated over 500 hours of video content are uploaded hourly, an exceptional performance never seen in the Internet world. Realizing that digital photographs were easier to share thanks to new Web sites like Flickr, they reasoned that a similar software package to share videos was possible, too. But, stumbling across a need to publish mt4 account a video to the Internet, the friends decided to create a video sharing website on which users can upload and share videos. And they had the means to address this need, because Chen was an exceptional code writer, and Hurley’s gift for design could give a new Web site a compelling look. Google’s subscriptions, platform and devices business, as well as its YouTube ads business, both outpaced the 12.7% growth rate of Google’s search during the quarter.

On the other side, users can search and watch videos on any device, including smartphones, computers, tablets and more. In 2006, YouTube created a spark in the digital market as it announced over new videos were uploaded daily and had over 100 million video views every day. In the same year, Google purchased YouTube at the cost of US$1.65 billion. Although Chad Hurley first rejected it as he thought it would be inconvenient to its users, YouTube finally accepted pre roll adverts in August 2007. It soon became the dominant online video upload and viewing site with a 43 percent market share and more than 6 billion video views in January 2009. Since then, YouTube has become the best film platform for artists to showcase their knowledge and skills to the world.

That said, a revenue miss of this magnitude for Alphabet means investors were not pleased, and Alphabet stock is now down more than 4 percent in after-hours trading. YouTube’s estimated gross profit margin is lower than its competitor Meta (Facebook and Instagram), with 38% compared https://bigbostrade.com/ to 80% for Meta. One main factor to consider is YouTube’s revenue model scheme, under which creators make money on the platform. YouTube earned an estimated US$35 billion in annual revenue until the first half of 2022, with most of its earnings coming from Ad Sales (85%).

In March 2015, YouTube introduced the “360 – degree video” and allowed its live streaming from April 2015. At the end of 2015 and January 2016, uploads through email and webcam were rejected. YouTube introduced the “heart” and pin feature in November 2016, which allowed the channel owners to have their comment or a favorite one pinned below their videos. Additionally, a watch progress bar was introduced below the videos to show a channel’s previous views in December 2016. YouTube has progressed from a small-scale business venture to an established company achieving global breakthroughs. It currently ranks as the second most popular social media platform, allowing users to watch and upload videos on desktop and mobile devices.